About Us

Our Business Began in a Barn

The parent company of Full Forward Coaching began on a small ranch in 2001 and specialized in equine-assisted leadership, team building, and communication training programs. Now, we've grown out of the round pen and into a credentialed and internationally recognized leader in coaching, teaching, and strategic advising.

Who We Serve

We work with professional service executives, business owners, and leaders in the most demanding, stress-ridden industries and markets. These include professionals in the health care, technology, marketing communications, financial, and legal industries.


After working with these talented but high-pressured people, we discovered that many face challenges with ADHD. Many more have performance symptoms that mimic ADHD. Their work environments are marked by high stress, high pressure to perform, perpetual change, market turbulence, complexity and uncertainty—and that's exactly where we excel at providing solutions. Our coaching, training, and strategic advising optimize team and individual performance while increasing growth and revenue for your organization.

Schedule a Consultation

James M. Grossman

MA, ACC, CCP - Founder

Jim is an experienced coach, consultant, educator, writer, speaker, and entrepreneur. With education and certifications from some of the world's most respected coaching and training organizations, he has successfully launched and grown companies in the advertising, marketing communications, health care, and organizational development markets.

  • International Coach Federation
  • ADHD Coaches Organization
  • Center for Executive Coaching
  • ADD Coach Academy

We’ve Proudly Worked With